3 Revealing Facts about Content Marketing that You Should Never Ignore!

An everyday practice shows that content is the king and the vital fuel for your website to succeed. A recent statistics reveal that more than 27 million pieces of content are shared on the internet every day. This only emphasises the significance of content marketing. Here are the 3 incredibly useful facts about content marketing strategies that will add value to your website and business.

A lively blog is the key to attract more visitors

People are easily drawn to companies and brands with blogs, as they offer the possibility to connect, understand and discover a lot about the products and services they love. A regularly updated blog with relevant, educational and authentic posts can establish you as the authority in your industry and entice new visitors, contributing to more leads. The recent report reveals that companies with an active blog generate 67% more leads. It also adds that blogging 15 times per month can contribute up to five times more traffic to your site than those that don't. 

Never ignore new technologies and social media sites 

Take advantage of the different social media channels and new technologies to connect to your target audience. The new statistics show that, in America, companies with a strong online presence in social media sites like LinkedIn, Facebook, Youtube and Twitter effectively reach eight out of ten Internet users. It also says that nearly 47% of B2B marketers regularly use LinkedIn and the world's top salespeople spend an average of 6 hours per week on this professional networking site. Also, making your sites mobile-friendly can help you reach a wider segment of your market. So consciously use these social media channels and technologies to implement your content marketing strategies and get more visitors to your site. 

Don't overlook the good old email marketing 

In spite of the popularity of social networks and their significance as powerful marketing tools, email remains to be the most preferred way for sharing content. So while you embrace the new channels, don't forget to ignore the value of email marketing campaigns. Since emails are usually considered very personal, they are one of the best ways to reach your target audience. Using your blog to build followers and targeting them with your email campaigns is a sure-fire way to draw more customers.Keep up to date with the most recent digital marketing, search engine optimization and website design news. Follow us on Twitter or like us on Facebook or LinkedIn.