The Mail Chimp Update Your Online Shop Won’t Want to Miss


At Kommand we like to keep up to date with any developments in APIs we integrate into our system. We recently got news of a new Mail Chimp feature we think our clients could benefit from - Product Recommendations - and wanted to pass the information on to help you take advantage of the feature to better connect with your customers.

What is Mail Chimp’s Product Recommendations Feature?

Product Recommendations have been added by Mail Chimp to assists in analysing the purchase history of customers to detect patterns in their buying behaviour to predict which items they’ll buy next.

The days of personalised email marketing being reserved for big brands with equally big marketing budgets is coming to an end. This new feature allows businesses of any size to create personalised recommendations quickly and easily.

What Does It Do?

By using the personalisation tools in Mail Chimp you can find out more about your audience and in turn, increase the relevancy of the messages you send them. If you sell online, this new feature makes it incredibly easy to deliver the right content at the right time.

The enterprise-level technology detects patterns in your Ecommerce data and uses this to predict your customers’ buying behaviour to target the right customer with the right product. Mail Chimp builds a profile of each individual’s purchase history which can see by viewing their subscriber profile.

Why Use Email Marketing?

If you aren’t yet using email marketing as part of your online marketing strategy, then you are missing out on a vibrant and powerful way to connect with your customers.

Email marketing has managed to remain a key element in marketing strategies for businesses of all sizes. Think about it yourself: how many people do you know with an email address? Lots. And all of these people can be targeted through email marketing.

And for those that think email marketing is dying? Smartphones put a clear stop to that. In fact, reading email has been the number one activity on smartphones for a long time, and with better technologies and designs continuously being developed marketers are always able to find new innovative ways to push conversions through email marketing to catch users on the go with targeted, personalised messages.

Why Start an Online Store?

Ecommerce (online shopping) has grown rapidly in recent years. Popular product categories in the UK include fashion and sporting goods, followed by travel and household items. Other popular categories include movies/music and books/magazines.

There are a number of reasons why you should open an online store. You don’t have to pay rent and you can reach millions of customers from the comfort of your home. However to have any shot at success you need to have a user-friendly, secure, solid website. Kommand’s website builder offers just that, and more, with integrated SEO features making it straightforward to get your website ranking highly on search engines such as Google. If you already have a Kommand website and want to make the switch to an online shop, or are brand new to our brand why not get in touch for a friendly chat about how we can help you make the most of your business online?

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