How Pigeon Algorithm will affect your website?
What is Pigeon Algorithm?
Introduced on the 24th of July, 2014, Pigeon algorithm is similar to the actual pigeons that used to deliver messages to various locations. This algorithm focuses on SEO geolocation. With features that influence page rank but with improvements in auto-correcting and synonym recognition, Pigeon is undoubtedly meant for small and middle businesses that hope to be found easily via Google’s local searches.
How Can Pigeon Help your Business?
According to Search Engine specialist Chris Marentis, Pigeon is meant to assist small and medium businesses in competing with bigger companies. Using local SEO strategy, some small businesses are already enjoying the fruits of Pigeon algorithm, which truly began from August 2014 onwards. This is hardly surprising considering how mobile local searches have expanded over the five years in line with the expansion of various mobile gadgets like iPhone and Samsung Android.
What will happen before and after Pigeon?
One common feature of various US and Italian companies were to focus on using keyword in their company's domain name. The other common practice was to create scores of websites of the same network with similar content except for city names. After Pigeon, none of these features are going to work. As a matter of fact, Pigeon and Panda 4.1 may decide to penalise some of these sites. In other words, local companies are favoured by Pigeon.
How to improve your SEO before Pigeon's Official Launch in Europe?
For now, Pigeon is active in the US. But soon enough, it will be officially launched in Europe and Asia. Regardless of whether it has been launched or not, there are some things that you can do to improve the rankings of your local business. One is to make full use of Google + which is meant for local searches. Set up a Google Plus account for your business and make sure that the information is accurate.
Check all the online directories that your company has in order to ensure that contact details match your business address and name. Set up a landline if your company has not got one yet. The landline is usually registered based on a numerical prefix where it is localised. It will boost your local searches and perhaps direct web traffic to your website.
Create strong title tags and meta-descriptions filled with high value keywords to attract your desired target market. Start focusing on SEO geolocation and encouraging positive customer reviews especially of those who are located in your area. With both Pigeon and Panda 4.1 which are more pro small and medium businesses rather than large ones, now is the best time to utilise SEO strategies fully.