Mobile is the Top Device for Product Information Search
Is your Website Responsive and Mobile-Friendly?
Mobile searches have been steadily increasing in recent years and 4 out of 5 smartphone users access the internet on their mobile devices. This is one of the findings of a recent research study carried out in the United Kingdom. The study undertaken by Kantar Media and Internet Advertising Bureau (IAB) throws light on consumer behaviour and the role of both traditional media and digital products in purchase decisions. The study also analysed the importance of a responsive web design for businesses and the possible implications on brands. The platform neutral survey questioned a sample group of 2001 GB smartphone users within the age of range of 16-70.
How does Traditional Media Complement Mobile Devices?
When it comes to online product search and comparison, traditional media sources acted as triggers and prompted 59% of survey respondents to explore and compare products or services over the next four weeks. Television emerged as the largest trigger source among various media types with 43% of mobile or tablet users looking up information online based on broadcast. 28% of respondents took further action based on newspapers, compared to 25% for outdoor media and 21% for outlets such as magazines and radio. Another important finding of the study was the specific type of prompts in each media outlet. While advertisement was the lead trigger for outdoor and broadcast media, editorial content was the key prompt for print media.
Why Mobile Optimisation of your Websites is so Crucial?
The study revealed further details on the internet usage within distinct age groups. 81% of the subjects interviewed used a browser or an app for web surf and search. This increased to around 90% among the 25 to 34 year olds. The mobile phone was the top choice device for product search among young adults in the age group of 16 to 34, followed by the laptop. According to the study results, 52% of smartphone users surveyed visited a website that wasn't mobile-friendly and 69% were frustrated by this. 73% of users preferred to ditch such websites rather than access them with alternative devices. The study conducted by IBA and Kantar Media highlighted the importance of a responsive web design and mobile optimised websites for reaching out to and retaining customers. With Google, the search engine giant, giving tacit nod to responsive sites, businesses without a mobile strategy risk alienating customers.
How can we help?
All of the Kommand.me website themes are mobile responsive and user friendly. You don’t need to build a separate website to have a mobile optimized version. Kommand.me is continuously updated with the most recent technology trends, so that you could concentrate on your business rather than technical side of it. Create your own website or let us do it for you. We can offer you a number of website development options to suit your business needs and goals. Contact us today and find out more.
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