What are the benefits of mobile responsive website (RWD)?

Are you looking for a mobile responsive website?

In the contemporary society, in any public area, you can spot someone who is browsing over the web via the use of a mobile phone. In 2013, 6 million adults (73%) in Great Britain accessed the internet every day which was 20 million more than in 2006. The statistics also demonstrated that access to the internet using a mobile phone more than doubled between 2010 and 2013, from 24% to 53%.

The growing demand shows that there is a need to provide internet services and more user friendly website experience to people who use their mobile phones to access various websites, research the brands or quickly compare product prices. Office of National Statistics revealed that 72% of all adults in UK bought goods or services online, up from 53% in 2008. 

A number of recognized brands as well as smaller businesses have adapted to the changing consumer buying behaviour and have improved their website functionality to meet the needs and demands of their target market groups. Mobile optimized websites offer user friendly browsing experience and more functional view of the website. Some of the key benefits of having a mobile optimized website are listed below.

Faster Download Speed

An internet site developed for a smartphone is designed with an ideal download speed; thus the user can browse and download at a comfortable speed.

Engagement and context

A mobile phone link can be accessed with the help of any smartphone as it allows the user to apply mobile features such as mapping, click to call, etc. Business people have added benefits as customers access the business sites via the mobile technology such as location-aware that links the customers to the site and also connects with the seller when in close geographic contiguity. 

Improved SEO performance

Mobile internet sites offer advanced levels of mobile search applications such as Yahoo and Google. Users are able to search for a precise phone number or a specific location. 

Brand identity 

The majority of well established brands such as Oxford Dictionary have adapted responsive web design to meet the needs of their customers. Mobile optimized websites offer a greater communication between the brands and the customers as it establishes user friendly and effective product browsing experience. 

Portability and connectivity

A smartphone can access the site at any time or place. Thus, making it convenient for the internet users to find information about your brands, services and products whenever it is convenient to them.

Integration with offline media

A smart phone can link the gap between offline and online media via the help of QR codes, the codes ensure that all users are directed to the mobile pages that have enough content.

Flexibility and less costly

Designing a mobile site is flexible and less expensive than designing an app. A mobile website is not accompanied with specific features for diverse platform like Android, Blackberry or iPhone unlike the case with the app development. 


Mobile internet sites seem to be growing at a faster rate than PCs. Mobile phones are able to do the entire tasks that PC can do. More and more companies are choosing responsive web design for their sites to stay ahead of the competition and to respond to the needs of their target market groups.

Competitive advantage

A mobile website allows one to stand out in the competitive world, for this reason one needs an attractive website. Customers are attracted to sites that are easy to navigate even with standard internet speed.

Mobile Ready Websites from only £15 a month

All of the Kommand.me website development packages offer you a mobile optimized website version. You can build your stunning website and have a mobile ready version of your site right away. From only £15 a month you will get the best web practice package for your business, so if you are looking for a mobile responsive website or just a new website visit our packages page and start building your site today.