Are You Thinking of Creating a Website for your Small Business?
Nowadays many consumers will expect your business to have a website, regardless of the business's size. They look to the web to find out more information about your products or services or to make a purchase online. Unfortunately, many websites are poorly made and give the customer a bad user experience. This is due to a number of elements and is more than just bad design decisions. Other aspects such as slow load speed and lack of content can frustrate your potential customers and may ultimately stop them from conducting business with you.
What Should Your Small Business Website Include?
Depending on the type of business you run your website may have a variety of different functions from user guides to an online shop. Your website should however have a number of fundamental elements that will help customers to understand who you are, what you offer and the message your business conveys.
Clearly Describe Your Business
When someone visits your webpage they should immediately understand what your business does. Use your homepage to clearly define the business name and sum up the products or services on offer. You should try and attract the visitor's attention immediately by showing how your business solves the problem they have been searching for. It is important to remember that whilst you know what your business does inside out, your potential customer probably will not.
Pick a Simple Web Address
A short, simple web address will be much easier for visitors to remember and will result in less typos. Make sure to secure your domain name before you begin making your website as a change in URL can result in a loss of customers and can damage your brand image. When buying your domain name you should also look to purchase it for the long term e.g. 10 years. This can further help your SEO efforts as spam websites tend to only be registered for a year or two.
Make Your Website Responsive
It was recently reported that more searches were carried out on mobile devices than on desktop computers. The data provided by Google shows this to be true for 10 countries including the US and Japan. This evidence proves the importance of making your website mobile responsive (easily viewed on a mobile device) to ensure you do not lose these customers.
Don't Forget Contact Information
You should ensure that your website clearly shows ways in which customers can contact you. This could be through forms on each webpage or a seperate webpage or a combination of both. Remember that each time a customer contacts you this could be a potential lead so it is important you make the process of contacting you a simple one.
Include Testimonials and Content
It is important that you build credibility into your business. One way of doing this is to include customer testimonials. Customer testimonials use one of the most influencial marketing tools - word of mouth - to promote your business. You may also look to include a review page so customers can how others experienced your product or service. Alternatively you can build credibility into your website by convincing the visitor you are an expert in your field. This could be through including accreditations or by creating content such as a blog or user-guides. Regularly updating your content will also help to improve your website's SEO (the ability to rank highly on search engines).
How Can Kommand.me Help?
Kommand offer an easy way to build, manage and promote your website. Our professional themes can be adapted to suit your business and our advanced features allow you to get on with running your business without having to worry about the technical issues of building or running a website.
We offer a FREE 30 day trial so why not try today and find out how easy it can be having a website for your business?