How to increase your website's conversion rates?
Are you satisfied with your website's performance?
The internet is everywhere, from your laptop, to your smartphone, and even your television, internet access is becoming bigger than ever before. National statistics demonstrate that 38 million adults in the UK had internet access in 2014 which is a significant growth from 2006 when 14.26 million used the internet.
In today's world, more people than ever have their own website, whether they have a personal blog, a website for their business, or even something to talk about their hobbies. We will examine a few ways how to help attract more visitors to your website, how to encourage to view more than just the home page, and how to encourage visitors to return to your website.
Why does content on your website matter?
Web developers work hard to maximise the load times of your website and improve SEO, and that is because visitors are generally impatient. If the purpose of your website is not readily obvious within a few seconds, or if the page takes more than a few seconds to load, then chances are that the visitor will 'bounce', which is the technical term meaning the visitors leaves your site without looking at any other page.
Which techniques can help to increase conversion rates?
Think of when you visit a website, only a small portion of it is visible until you scroll down. This visible portion is a prime real estate space, and a few simple modifications can help draw in your visitors and encourage them to stick around.
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Good use of SEO, or search engine optimisation, is the driving force behind any good websites, and there are even companies springing up everywhere to offer that service. The truth is, SEO is fairly simple, but it is time consuming and can only get you so far. Proper use of HTML tags in a hierarchical manner, as well as using meta-tags, meta-descriptions and sitemaps can help Google boost your website. But bear in mind, good SEO alone won't get you to Google's number one spot.
The name of your business or the purpose of your website should be visible within the 'real estate' space. Try not to make it too abstract, keep it simple. If your visitors have to spend ages looking through your website to see what you have to offer, then you have to re-evaluate your message.
Good copywriting will help you get your point across more succinctly, not only that, but good copywriting on your website will be full of keywords to help you out with your SEO.
What about link building and social media?
Network and get your website out there and become visible. If you can get people talking about your website, great. The more relevant backlinks you get (having your website linked on other websites) the better, as you have more of a web presence, which will again help you with your search engine rankings.
Social media is getting bigger. If you offer a service or a product, getting the word out on Facebook, Twitter, LinkedIn, Google+ or Pinterest will help you become more visible to potential customers and partners.