Why Google Penalizes your Website?

Is your website being penalized by Google? Find out why.

It may seem to some that Google intentionally penalises their website. But the truth is that there are valid reasons why Google does so. Some optimisation techniques are classified as forbidden or illegal by Google.

What are the Key Reasons for Google's Penalties?

One of the main reasons why Google may penalize your website is plagiarism. It is a number one no-no. Other than a drop in page ranking, your online site obtains a negative image in relation to search engines. The wiser thing to do would be to publish inventive and exclusive content on your blog or online site.

Another main reason for Google's penalisation has to do with abnormal keyword stuffing. Google is very strict on this considering the number of online site or blog owners that Google found with a penchant for stuffing their site. Contrary to what some site owners may think, keyword stuffing does not lead to good page ranking, at least not anymore.

Link spamming and header tag overuse are another two things that don't fall into Google's favour. Abnormal use of tags and the presence of false referrals or links that have nothing to do with the site in question are not a great idea. Link spamming only ends up in a negative image of your website. Cloaking, which has to do with using fake keywords on an online site is not taken lightly by Google as well.

How to Gain Google's Favour?

To gain Google's favour, ensure that there are no broken link referencing on your site. Dead links, which redirect users to 404s are not taken kindly by Google. Remember that in Google's point of view, an online site or blog should be user friendly or provide value to its users. Permanent redirects to 301s are recommended by Google.

In relation to this, a website's very slow response or downloading time is not in Google's good books. The same goes for hidden links or texts. You may think it is a great idea to use the same colour for some links or texts as your site's background as a means of hiding them from a site user's view. But Google would not think so.

Both robots.txt and sitemap.xml files are vital for Google's crawlers that rely on these files for learning about your site's structure (available URLs and their relevant status). By making things easier for Google, you definitely can gain a massive advantage for the rankings of your website. Another good way to earn Google's credibility is by selecting the most suitable URL for your website.

For example, choosing one of these names, greatengineering.net, greatengineering.net, greatengineering.net/index.html or greatengineering.net/home.php for your site is possible. Though they may all seem similar in a virtual sense, but in truth there are differences in terms of credits. This credit influences the main landing page's credibility.

If you would like to find out more about search engine optimization for your website contact Kommand.me team today!